A strong location

In business matters, Hannover is an all-rounder; the capital of Lower Saxony is an industrial location, a services centre and a market-place, and it also hosts the biggest trade fairs in the world. Traders, craft businesses and industry supply national and international markets from here. World-famous companies such as TUI, Bahlsen, Komatsu-Hanomag, Solvay, Sennheiser electronic, KIND hearing aids, Rossmann and BREE are based here. In the automotive industry Hannover is home to a number of technological leaders, such as Volkswagen Commercial Vehicles, Continental, Varta and WABCO.

Great names by the River Leine

Major insurers and financial service providers such as the Talanx Group, VGH, Hannover Re, VHV or AWD have their headquarters here, providing for security in the future. In the financial sector, Nord/LB and Sparkasse Hannover are amongst northern Germany’s leading banks. In the media area, the players of more than regional importance include the Madsack and Schlütersche publishing houses and the television programme-maker TVN. Norddeutscher Rundfunk, with its State Broadcasting House, and the private radio stations Hit-Radio Antenne, ffn and Radio 21 all broadcast from Hannover, and media specialists train at the ARD.ZDF medienakademie.

Structures that promote success

Thanks to the World Exposition EXPO 2000, Hannover has one of the best communications infrastructures in the world. More and more start-up businesses are exploiting this advantage and are coming up with business ideas that sharpen the profile of Hannover as a business location. hannoverimpuls, the economic development agency of the City and Region of Hannover, assists companies as a competent, unbureaucratic partner.

Some ten million people live in the catchment area of Hannover’s Langenhagen Airport, from where they can travel to destinations throughout the world. And Hannover is also becoming more and more important as a freight traffic hub: German Rail has invested more than €41 million in Seelze marshalling yard, which occupies a leading position in Germany.

Potential concentrated in the Metropolitan Region

The Metropolitan Region of Hannover-Brunswick-Göttingen can boast a unique combination of economic, academic and cultural potential, and by concentrating these strengths is able to make its mark in the competition between national and international locations. As a hub of international flows of traffic, trade and information, it unites a remarkable variety of competences and strengths in the fields of logistics, industry, science, research and culture.